Stop Giving af and Start Writing More

Joel Hooks

It's not a fucking blog.

Seriously. The idea of a “blog” needs to get over itself. Everybody is treating writing as a “content marketing strategy” and using it to “build a personal brand” which leads to the fundamental flawed idea that everything you post has to be polished to perfection and ready to be consumed.


This idea is toxic and led me to publish less and less over time.

Instead my approach now is to publish my thoughts more freely with less premeditation. Particularly in this space, which is mine, for me, by me.

I don't lose the freedom to publish more polished work, it's just not my own personal expectation.


A Publishing Stack I Like

This is important. I need to enjoy the workflow and publishing experience. For me, it's technical and I want to have complete control.


For me this is a shitty optimization. Instead I'd like to optimize for being useful and interesting to both you and myself.

Being useful for me is the primary use case for this space on the internet. It's not that I don't care about you, but this is for me. It's here so I can record what I think and know and preserve it in time and space.

It's my garden, but I'm happy for you to hang around and eat tomatos with me.


This year I started using Tiago Forte's Second Brain techniques to catalog and store all the shit I'm researching, reading, listening to, watching, and otherwise spending my days consuming.

It all gets shoved into my Second Brain for search and retrieval when I'm ready.

Tools like Notion and Roam have become extra ram that I store the things I'm interested in in.

I clip the whole text into these tools, highlight, add commments and context, cross-reference, and summarize in an incremental way.

Joel makes some good points that are worth thinking about.

RSS Feed | My Blog
© 2023