Actionable Analytics
“I’ve read a lot of praise for Tinylytics, and I started thinking about adding it to this site. But then I went back to that key principle - what I would do with the data?
A typical analytics package will give you information about:
How many visits your site gets, maybe by day and time
How many visits each page and post gets
Where those visitors appear to come from
What browser they used
What operating system they were using
I look at that list and while I think it might be interesting, for me it’s not actionable. I wouldn’t change anything about what I’m doing based on that data. And if the data isn’t actionable, what would be the point in collecting it?" Barry Sampson